Ad with social responsibility, also marketing

Advertisements come with product benefits pushed by fantasy faces in film industry.  Some differs, conveying social responsibility also remembering their revenues.  Hamam, ad reflects with culture and women safety.  Also their old ad portrayed self-defense “silambattam”.  Cultural facts connect with consumer in sales, moreover inspired a study for this.

In the ad, confidence level of women is shown growthfully, mother’s responsibility in developing individual defense and safety.  Ogilvy & Mather agency developed this project for HUL. Ogilvy is a advertising, marketing and public relations agency based in London. Hindustan Unilever Limited is consumer goods company based in Mumbai. It is a subsidiary of Unilever, a British-Dutch company. It deals with foods, beverages, personal care products and water purifiers.  Rarely some ads tend to analyses the reason behind the business strategy.

Chemicals in food

Each food product back cover has list of chemicals used and marketed as good for health.  There needs to be a understanding in this.  Chemicals are not harmful unless we are exposed to them for a long time and at high levels.  Scientific view suggests decision-makers who regulate the use of chemicals in food to limit their presence in the food chain.  In packaged food 80% we consume contains a variety of chemicals.

We add chemicals to foods as preservatives. Most of the processed foods we find in the market have a life varying between a few months and few years.  Chemicals we use in food are food colors, articial sweeteners, artificial flavors, stabilizing agents and preservatives.

Chemicals can be added to food to improve their physical appearance. Certain chemicals will help the producers boost the appeal and make them more attractive to consumers. They serve a purely cosmetic purpose, also add nutritional value to foods.

Plants and fungi in some types naturally produce toxins that can infect crops and be a concern for human and animal health. People can also be exposed to both naturally occurring and man-made chemical compounds present at various levels in the environment.  Synthetic trans fats, found in margarine, vegetable shortening are identified to promote inflammation, which is a hallmark of serious diseases.

Technology, science growth makes its natural to adopt chemical in food segment.  As its other side effects and need to go with it. Demand is more to meet the supply, some artificial push is needed. We have the responsibility and choice to use or avoid which ever our body feels uncomfortable. 

References:

https://www.efsa.europa.eu/en/topics/topic/chemicals-food

https://www.toppr.com/guides/chemistry/chemistry-in-everyday-life/chemicals-in-food/

What will happen if there is no manufacturing industry?

Manufacturing industry is the backbone of our country after agriculture.  But nowadays it is in a declining stage due to non-support reasons like electricity, water, raw materials, and increase in transport price.  Mostly south India affected more in this sector.  May have many reasons and complaints on government barriers.

Service sector grows in higher factorial growth.  Services comprises of solving backend issues of foreign customers through offline and online.

What will happen if there is no manufacturing industry?  Don’t worry we may not die.  Just we will buy the product with higher price since they may produce from other countries.  Decision authorities have the responsible to avoid this scenario.

What is banking?

Banking process is simple.  But it may not to be defined in a financial format.  The need for this article came from the individual banking experience.  Banks are crucial for uneducated, but the same case for educated too. 

The process is simple,collecting the money, store in cabin, fill the passbook.  This involves a process which is named as banking system.  Saving the money is converted into business model which has saving account, current account, many divisions from these two accounts depends on the service provided.  Huge crowd is preparing outside to entire into this due to good salary and comfortable life style.  But sometimes customer experience makes worst and the reason for  this article.

Both private and public sector banks differ in their systems.  In private, products are more to utilize the general transactions.  Storing the money in different formats Is renamed as product.  After getting their money, they provide as loan.  Interest rate differs for many non-understanding terms.  Media simply convey economic problem and global scenario effect the interest rate. Also, insurance is a bi-product, but good product for lifesaving.   Business cycles surrounding the banking are advertisement, coaching classes, private collecting agents and government bodies.  We may say it was in the old days done under king's procedure.  It has some convenience not forecasted people money as product, though collected tax for the welfare of their kingdoms. 

Even though banking have a terrible growth understanding the system inside and outside the industry is important to sustain our personal wealth.

EXO-A Korean Fever

Music is the path which transfers to various parts of world breaking barriers like language and culture.  Nowadays Korean drama, music is observed more by Indian fans.  One of the famous Korean band, EXO spelled out by their fans frequently.  The love of EXO is unbelievable among their fans.

Korean music (K-pop) is the reason for EXO.  A K-pop song is performed by a group combining popular styles like pop, rock, hip-hop, rap, jazz, electronica and techno. They also famous for their impressive dance routines.   

EXO is a South Korean-Chinese boy band based in Seoul.  The band was formed by SM Entertainment in 2011.  SM Entertainment is promoting the unique culture of Korea through K-POP.  It was founded in 1995 by Lee Soo Man.  Exo's first album XOXO  released in 2013.

EXO has a massive fan base across India. EXO fans referred them as EXO-L.  In India EXO-L interact over 20 WhatsApp groups and EXOL update their social networking with their favorite EXO updates, also fans meet together to express their love towards lovable band.  Mostly they share news such as nominations, awards, polling, their love for EXO.

References

https://www.hindustantimes.com/music/india-knows-about-exo-bts-it-s-time-to-acknowledge-k-pop-is-here-to-stay/story-8hxjPHISSO2GT3SBCuNVyJ.html

https://asiancorrespondent.com/2017/08/k-pop-giving-bollywood-run-money-india/#dGQGWV68mqaL5CYJ.97

http://exo.smtown.com/

Jayanthashri Balakrishnan-Teaches Value in speech

Jayanthashri Balakrishnan from Coimbatore famous for her inspirational speech.  Her words denote the current scenarios, parenting issues, elder management with substantial examples.  Motherhood feeling is the key in her speech which brings us somewhat joy to our soul.  Her way of delivering things is awesome.

Jayanthashri Balakrishnan holds dual doctorate in English and Tamil.  She has 30 years of experience in teaching.  She worked in PSG college of Arts and Science as English professor.  She also worked as the Sub-editor of the Tamil Magazine Disaigal.  

She is familiar in TV shows like  Manadhil Urudhi Vendum in Kalaingnar TV.  Jayankanthan is her favorite writer. She has also published her short story collection in the name of "Mazhaivil Manidhargal".

References

https://www.quora.com/Who-is-Dr-jayanthasri-balakrishnan

https://in.linkedin.com/in/jayanthasri-balakrishnan-a8845734

https://en.wikipedia.org/wiki/Jayanthasri_Balakrishnan

https://www.youtube.com/watch?v=sgHomM7TfIA

Engineer teaches Science-Premanand Sethurajan

Premanand Sethurajan an engineer from Ramanathapuram makes youtube a useful teachable medium.  He is the founder of Lets make engineering simple(LMES), youtube channel and educational academy.

Premanand completed ECE from Syed Ammal Engineering College in 2006.  He started his career in HCL.  He has worked in GE aviation,Crane Aerospace & Electronics, Rockwell Collins.  He has experience in aviation and aerospace industry.  Thrown away foreign job and came to ground for his passion in science.

In India we study for the marks rather than to gain knowledge. Premanand  making creative videos for school and college students to understand science.  The strategy of LMES is to make the students and teachers understand how to apply every scientific concept and principle that they learn and teach.  Also participating in many teacher empowerment programmes.  The target students are the secondary level students and college-goers.

He published the first video on youtube in 2014 which was based on Bernoulli’s principle, something that all engineering students are familiar with in theory but not in practice. LMES academy has worked with morethan 63 schools and has reached around 7,500 students.

References
https://www.thebetterindia.com/116219/lets-make-engineering-simple-demystifying-science-lmes-science-studies/
https://lmesacademy.com/index.php?#contact
https://www.deccanchronicle.com/lifestyle/viral-and-trending/220617/demystifying-science.html