Selling a product done directly and indirectly through many
mediums. Advertisement is identified as
the medium to promote or inform that this is our product to the consumer. Advertisement used the mediums like newspaper, wall banners, now technology
enhanced the same to internet, television and mobile app. For advertisement and newspaper companies utilized this and make
product companies as their client. They
consider this as a business.
Television using their content, shows as their product to
companies and get their ads. This is the
trend happening in media. Before some
years consumers watch serials, films, cricket match. But that viewership is reduced due to new
mediums and lack of content. Televisions
identified a new content called reality shows.
This show pushes and delivers human emotions. Consumers interested in real or taught emotions
rather than serials, films. So they sell
emotions as content. In Tamil bigg boss
vivo, ticketnew are some of their sponsors.
In the middle of the show portray their products. For us we need entertainment or real emotions
like seeing out other window so we watch this show, if we impressed or need of
products we will buy them.
Companies invest in advertisements and measure that after seeing
their balance sheet comparing profits and expenditures. According to that next year they may plan for the same or stop the expenditure. Again a new company will come to invest and follow
the same way. New shows or new content will
come to entertain us. Everything depends on other and just a business model.
