Selling a product done directly and indirectly through many mediums. Advertisement is identified as the medium to promote or inform that this is our product to the consumer. Advertisement used the mediums like newspaper, wall banners, now technology enhanced the same to internet, television and mobile app. For advertisement and newspaper companies utilized this and make product companies as their client. They consider this as a business.
Television using their content, shows as their product to companies and get their ads. This is the trend happening in media. Before some years consumers watch serials, films, cricket match. But that viewership is reduced due to new mediums and lack of content. Televisions identified a new content called reality shows.
This show pushes and delivers human emotions. Consumers interested in real or taught emotions rather than serials, films. So they sell emotions as content. In Tamil bigg boss vivo, ticketnew are some of their sponsors. In the middle of the show portray their products. For us we need entertainment or real emotions like seeing out other window so we watch this show, if we impressed or need of products we will buy them.
Companies invest in advertisements and measure that after seeing their balance sheet comparing profits and expenditures. According to that next year they may plan for the same or stop the expenditure. Again a new company will come to invest and follow the same way. New shows or new content will come to entertain us. Everything depends on other and just a business model.