Advertisements come with product benefits pushed by fantasy
faces in film industry. Some differs,
conveying social responsibility also remembering their revenues. Hamam, ad reflects with culture and women
safety. Also their old ad portrayed self-defense
“silambattam”. Cultural facts connect
with consumer in sales, moreover inspired a study for this.
In the ad, confidence level of women is shown growthfully,
mother’s responsibility in developing individual defense and safety. Ogilvy & Mather agency developed this
project for HUL. Ogilvy is a advertising, marketing and public
relations agency based in London. Hindustan Unilever Limited is consumer
goods company based in Mumbai. It is a subsidiary of Unilever, a British-Dutch
company. It deals with foods, beverages, personal care products and water
purifiers. Rarely some ads tend to analyses
the reason behind the business strategy.
