Wednesday, 14 December 2016

Online comes to Physical stores

            Ecommerce arrival spread online purchase will catch out the market.  Present situation proves retail will sustain the business cloud.  Online players come to offline also. Players like lenskart, firstcry opened their physical stores across many cities.  They believe virtual presence is important to customers.  Firstcry has more than 100 franchisees and lenskart spread over 25 stores. 
     Virtual try rooms would not provide the satisfaction like touching the products before buying. Moreover niche markets like furniture, baby products and jewelry concentrating on physical stores.  Online stores getting revenues in this platform insisted to concentrate in other side also to  capture the space.  Happiest thing to note is retail business is strong enough whatever competition  comes from other platforms.
     

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