Friday, 14 April 2017

New business models in Medical treatment-values or revenues?

Bringing medical specialties in one umbrella is a business model.  Organizations act as a platform provide infrastructure, marketing to bring patients and connect specialized treatment, consultations with specific doctors even in non-urban areas.  This is a different model nowadays adopted rather than hospital model.   But business, revenue alone calculated rather than values.  This business models will benefit corporate, hospital and develop new jobs.  Whether there is a doubt it may benefit people or in terms of business we call them as consumers or clients.  Each services are covered as packages, will impress the people who need of cure. 

Profits, acquiring clients are concentrated in these industry is very disturbing dilemma.  Old treatments are renewing into new brands like Ayurveda, homeopathy and Kerala treatments. 
In October 2015, India's medical tourism sector was estimated to be worth US$3 billion.  Maharashtra, Tamil Nadu and Delhi are top destinations for foreign visitors.  Medical tourism is a good concept and business model which targets foreign business and their cures.  But medical here concentrates on revenues rather than cure and healthy survival.

Medical shops are franchising their brands.  They have customer points for every purchase and they worried about our monthly visits.  Rates are differing for each brands. In business aspect, this is not a good economic progress for the industry business outcome only thing concentrated values, curability of diseases also to be considered towards a proper beneficial growth.

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